But no lipstick in the history of lipsticks looks like this. So we invented our own—Generation G. It’s a new kind of lip color that gives the look and finish of a stain, but that glides on and wears like a tinted balm. Because lipstick shouldn’t complicate your look. Premiering in four important shades designed to look amazing on everyone: two that subtly enhance your natural lip tone, and two for a more saturated look. The effect? Diffused, sheer matte goodness—just swipe it on. No liner, no blotting, no YouTube tutorial necessary.